Bill Gates and Mark · Zuckerberg’s story inspired a large number of college students China, nowadays, more and more college students to join the army of entrepreneurship and to realize his dream, some even give up their business. In this regard, Zhou Hongyi said, "I am not in favor of college graduates out of office, this is the narrow sense of entrepreneurship, they should join the entrepreneurial team, not afraid of risk, not the pursuit of short-term interests, learning how to start, for their future business to lay a good foundation."
"innovation is doing what other people dare not to do", and entrepreneurial companies need the ability to innovate, but each innovation will damage the interests of some people, and then produce resistance. In this regard, Zhou Hongyi said, innovation is to do what others did not think or dare to do, start-up companies obviously can not pursue the rules of the game of large companies, so do not take the usual road. The Zhou Hongyi and Niu Wenwen two people have the same courage and perseverance, Niu Wenwen said, whether it is business or work in the company, or follow the routine, innovation of work have a chance to win.
in the rapid development of mobile Internet today, the Internet companies to do mobile phones is a business model, but also a trend. At present, more and more Internet companies have been involved, including millet technology, sh419, Alibaba, Tencent, Sina, Renren, Shanda and so on. When friends asked whether the 360 will launch its own brand mobile phone, Zhou Hongyi said, "we are not from a brand of mobile phone, the 360 special.
yesterday wrote an article on the children’s day, sh419 on the Taobao API again sweep, the sweep is violent, not to directly scan directly to most directly through the collection of Taobao API data call center, customer facing Taobao transformation, we stand where the long decide on what path to follow. To start, so now I will say about several popular Taobao customers.
Zhou Hongyi said that the initial business should pay attention to three points. The first is from the user, concerned about the needs of users, rather than their own ideas, second is focused, focused on limited resources, looking for breakthroughs, can not shop. Third is the small step, running, trial and error, the courage to try. Fourth is low-cost operation, low-key work. For the early start of the funding problems, Zhou Hongyi said, "the beginning of the funds needed to raise their own, you can also find friends and family business is not representative of angels, need a lot of money before they can begin, advice cost verification and try some ideas."
: the first direct violence products, I believe many play Amoy friends all know what is violence products, what is the relationship between violence and the meaning of product, for example, slimming products, slimming products, etc., in the Taobao customer, the general Commission is 50%, a direct result of the violent market now, sh419 bidding the shlf1314 keyword, and so on, especially in the SEO of this one, competition is more intense, a variety of long tail words did not dare to do, emerge in an endless stream, only dare to think, now Taobao off in the high commission of this piece has the clear positioning, is a very important field, if you need to the transformation, you can consider this aspect. Found that business opportunities are critical, if you can find a long tail word, although the search is very small, but the flow is very accurate, then the conversion rate is the key, which is, on the one hand, accurate marketing and delivery.
third: with the guest, this is a trend, do a content nature of the site with the CMS program, for example, is the product usage feel kind, how can the beauty ah, collocation ah, etc., can be, and then put on the Taobao customer interface in these promotional content, below on the content, although this I feel of the user experience is not good, it is also a kind of promotion way, the direct use of the framework calls Taobao’s interface, this form should also be possible, with articles with guest interface, that is.
fourth: the flow is king, what is the flow of growth, I believe the movie friends know the movie heaven this site, we find the movie also looks directly to find the top with a guest interface, do not need to buy whatever you need, I just want to play it. "
gave his advice to two aspiring young entrepreneurs. Zhou Hongyi suggested, "young entrepreneurs from a small starting point, from the user needs, do not always think of the beginning of a big, and this often can not do."." Niu Wenwen also mentioned the importance of users, he said, to accumulate experience, to find a niche user needs, and can use the cost and better service than existing enterprises to meet the needs of the opportunity and ability.
second: Taobao customer transformation, a product in the end, in fact, increasing competition today, the transition is inevitable, so is the key to the transformation to the market to turn, and not again seek better market segments, is what we should do today is also good, actually do a product, a product of a lot of bad environment are very good, you can concentrate on only a single commodity goods, for manufacturers, to flow from the se will be more accurate, the quality will be increasingly high, long tail keywords flow will be more and more, this is optimistic about the market, a little of their choice, it must have the harvest. Then, on the nature of the product, you can do information station, you can do experience station, you can do publicity stations, and so on, as long as it is related to do it, are all available, there are markets.
"business is do not do to others, don’t do anything." The wind and rain, the road of entrepreneurship choice are facing a crossroads, decide on what path to follow every entrepreneur has become a concerned problem. This afternoon, the magazine Qihoo 360 chairman Zhou Hongyi and President Niu Wenwen "entrepreneurs" and entrepreneurs about the story of entrepreneurship, entrepreneurial experience to share.