lead: fiscal year 2012, Messi department store sales revenue of $27 billion 700 million, 4 billion 200 million higher than in 2009. Messi, chairman of the Department of general merchandise, ·, and, attributed it to the integration of local, online and offline resources, and quality of service.
over the past three years, Messi department out of the trough of the financial crisis, the market value and the size of the sales growth. 2012 fiscal year, Messi Department Store Sales Revenue $27 billion 700 million, higher than in 2009 by 4 billion 200 million. Messi, chairman, President and chief executive officer of, Inc., ·, attributes these to local, online and offline integration, and service quality.
over the past three years, Messi department out of the trough of the financial crisis, the market value and the size of the sales growth. 2012 fiscal year, Messi Department Store Sales Revenue $27 billion 700 million, higher than in 2009 by 4 billion 200 million.
Lan Gelun is attributed to these M.O.M – MY MACY S "(my Messi Department), OMNICHANNEL (MAGIC, SELLING full channel strategy) (Magic sales), looks like fancy words, representing the integration of resources localization, online and offline, and service quality.
through a survey of consumers, corporate executives, suppliers and industry experts, Messi department store in the spring of 2008 began a wave of localized strategy. For example, in order to understand and meet the real needs of customers in different regions, they will hire local people to operate the mall.
in addition to distinguish the different preferences of East Coast customers, as a department store, the sound has emphasized the importance of the shopping experience. Several major holidays in the United States, Messi department store will arrange some activities, on the one hand to attract customers, on the one hand for their own advertising.
"female customers occupy a very important position," said Messi Langland, Department of fiscal year 2012 data show that men and children goods sales accounted for only 23% of total sales, "is different from other customers, they are more inclined to shopping in the store, because they want to try on clothes, different collocation makeup, at the same time also hope that someone can provide advice for yourself." – "MAGIC" in the "G", on behalf of more customers to provide recommendations.
in fact, Americans are used to shopping in different ways. For example, under the line, people can use the phone to search nearby shopping malls, through the comparison to find their own shopping. Or simply stay at home, order online.
for this reason, Messi department store trying to integrate the resources of the line and the mobile terminal, the full channel strategy. Lan Gelun explained it as "the best allocation of inventory through scientific and technological means". Last year, Messi department store sales of about $9% – $3 billion